Attention small business owners: Is your business a service, like coaching, consulting, therapy, health care, financial or creative services? Now is the time to grow your business, one article at a time.
Find new clients and customers online
Far too many service-based business owners are wonderful at delivering their services, but fall short at marketing their services.
There are so many ways to get attention and attract new clients for your service-based business. You've tried things like:
- Cold calling, but you find that intimidating and uncomfortable
- Networking, but you lose touch with people in between meetings so you never see results
- Speaking, but even when you give a great talk you have no way to follow up with your audience
The fortune is in the follow-up
And that's where articles come in. Whether you're cold-calling, networking or speaking, if you have valuable articles that solve a problem for your prospective client, you can follow up with confidence. Instead of selling, you're giving. Instead of creating pressure or urgency, you're building a trusting relationship.
And if you're not out there making the calls, meeting people, or speaking, articles can pick up the slack and find the prospects for you! That's because unlike advertisements or cold calls, people are on the Internet every day actively seeking exactly what you're giving - information.
So write targeted articles that address the specific problems that your ideal clients are looking to solve. And then share those articles on your website and blog, in article directories, in your community newspaper, by email to your mailing list, or as a personal follow-up when you've met someone in person.
Got the blank page blues?
I'm Linda Dessau, founder of You Talk, I'll Write. As a ghostwriter and editor, I know that writing doesn't always come easily. That's why I've put together a helpful tool so that you can apply this powerful marketing strategy.
The Top 10 Article Generator is yours for free by signing up below. In it, you'll find simple, step-by-step directions you can use over and over again. Your next article is only a few clicks away!